LAGOS, Nigeria – Mediacraft Associates, Nigeria’s largest PR firm, by size, has recently achieved significant accolades, solidifying its reputation in the industry.
The firm was awarded the “Award of Recognition for Outstanding Support to Public Relations Practise,” at The LaPRIGA 2024 Awards, reflecting its commitment to excellence and innovation in public relations.
In addition, its Founder and Chief Executive Officer, John Ehiguese, was honoured with the ‘Award of Recognition as a Legend of Marketing Communications’, highlighting his influential role and substantial contributions to the marketing communications landscape.
The Award of Recognition for Outstanding Support to Public Relations Practise was presented during the Lagos State PR Industry Gala and Awards (LaPRIGA), an esteemed annual event organised by the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR).
During the event, Comfort Obot Nwankwo, Chairman of the Lagos Chapter of the NIPR, emphasised the importance of the awards in celebrating exceptional contributions and the role of public relations in shaping narratives and progress. She stated that this year’s public relations industry in Lagos and Nigeria has reached remarkable milestones, showcasing campaigns that redefine storytelling and innovations that attract global attention.
Mediacraft Associates has received several prestigious awards over the years. Notably, it was named the “Public Relations Agency of the Year” at the LaPRIGA Awards in 2019, while its CEO received a “Lifetime Achievement Award” at the same event in 2021. In 2023, the agency was recognised as the ‘Iconic PR Agency of the Year’ at the Brand Communicator Awards and won the title of “Public Relations/Media Agency of the Year” at the Nigerian Business Leadership Award 2023, by BusinessDay.
About Mediacraft Associates
Mediacraft Associates is a full-service Public Relations and Integrated Brand Communications consultancy firm operating out of Lagos, Nigeria. It is also the exclusive Nigeria affiliate of the FleishmanHillard global PR network, one the largest PR networks in the world. A registered member of the Public Relations Consultants Association of Nigeria (PRCAN), Mediacraft also has international affiliations with Africa Communications Group (ACG), South Africa, and MC Group, Germany. We aim to provide bespoke Communications solutions to a discerning clientele which cut across various sectors of the economy.Since opening shop in September 2003, Mediacraft Associates has grown steadily to become Nigeria’s largest PR Consultancy, by size with a staff strength of 50 full-time employees.
Over the years, the top-flight PR agency has provided smart and disruptive communications solutions to such brands as Stanbic IBTC, Interswitch Group, Olam Agri, Boston Consulting Group, Mastercard, Nigerian Breweries, Sahara Foundation, Exxon Mobil, Absa, Truecaller, Novo Nordisk, Sanofi Aventis, Flourish Ventures, African Economic Research Consortium (AERC), African Society of Laboratory Medicine (ASLM), Western Union, ICAN, among others. At the LaPRIGA in 2019, Mediacraft was named ‘PR Agency of the Year’ by the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR). Mediacraft is the brainchild of Mr. John E. Ehiguese, a thoroughbred Communications specialist with over 30 years’ stellar experience. More information about Mediacraft can be found at https://mediacraft.ng/
