BetKing, Nigeria’s leading sports and gaming brand, marked its 7th anniversary in grand style with an exclusive celebration at its headquarters in Victoria Island, Lagos, over the weekend. The event brought together business partners, regulators, friends of the business, and well-wishers to commemorate seven years of innovation, excellence, and community impact.
The glamorous event featured BetKing’s brand ambassador, Nigerian football legend Jay-Jay Okocha, alongside key stakeholders who were given a special facility tour, culminating in a cake-cutting ceremony. Guests were treated to a night of networking, entertainment, and reflections on the brand’s remarkable journey.
Reflecting on BetKing’s incredible growth over the past seven years, Gossy Ukanwoke, Managing Director of BetKing, shared his excitement: “Our journey has been one of vision, resilience, and commitment to delivering the best gaming experience in Nigeria. From redefining sports betting to empowering communities and partners, BetKing has become more than a platform; it is a movement. This anniversary is about reinforcing our dedication to the future—one where we continue to innovate and create value for all.”
He further emphasized BetKing’s dedication to making a difference beyond gaming: “At the heart of our mission is a strong commitment to social impact. Through our CSR initiatives like BetKing Cares, we have positively impacted over 35 communities across six geopolitical zones, empowering millions of Nigerians along the way. As we grow, so does our responsibility to give back, and we remain steadfast in our efforts to uplift communities and create opportunities where they are needed most.”
Toyin Pinheiro (SAN), Chairman of BetKing, also emphasized the company’s achievements and future ambitions: “BetKing’s success story is a proof to the hard work, trust, and support of our customers, agents, and business partners. We have built a brand that stands for integrity, excellence, and impact. As we celebrate this milestone, we remain committed to setting even higher standards in the industry and ensuring that BetKing continues to lead the way.”
Beyond the celebration, BetKing is giving back to its customers with an exciting anniversary reward campaign worth over 50 million naira. Running throughout February 2025, the campaign offers customers a chance to win cash prizes, free bets, iPhones, PlayStation 5 consoles, and more.
Nengi Akinola, Head of Marketing at BetKing, highlighted the significance of the campaign: “BetKing is all about rewarding our customers, and our 7th anniversary provides the perfect opportunity to do so. With our anniversary rewards campaign, players can win amazing prizes simply by engaging in our platform. We are making it more rewarding than ever to bet with the best betting site in Nigeria.”
As BetKing looks ahead, its commitment to excellence, innovation, and customer satisfaction remains stronger than ever. The anniversary reward campaign runs from February 1st to 28th, 2025. To participate, customers can place bets via the BetKing website or mobile app for a chance to win.
